Guidelines for the Assembly
The official logo for the LWF Tenth Assembly
- represented as a
graphic image and as a graphic image combined with the theme
statement underneath - is copyrighted by the Lutheran World
To ensure proper representation of the official logo, standards
governing its use include six elements: image, font, language,
spacing, colors and background.
The need is acknowledged for appropriate flexibility in response
to cultural and language diversity (for example: the local languages
of the member churches; languages which do not use the Latin
alphabet; and languages which do not read from left to right) and
also for situations where the generally available technology
provides different options for fonts and colors.
The image must not be redrawn, reproportioned or
The typeface, or font, for the lettering is Optima.
If this font is not available, a font closely resembling Optima
should be used.
When using one of the official languages
(English, German, French or Spanish), the text should use the
official translation of the theme. When using other languages,
the translation should be based on one of the official
Special note: To request a copy of the logo without the
theme statement, please contact the Office for Communication
The placement of the lettering in relation to
the image is part of its unique
representation. For this reason, the image and the lettering are
provided in a combined
The preferred color designations for four-color
printing are indicated by: C for Cyan; M for Magenta; Y for
Yellow; and K for Black.
The lettering (black) is: K100
The leaves (green) are: C100 Y91 K6
The mountain or ground (brown/gold) is: C47 M65 Y100
The cross (blue) is: C100 M56
The recommended black screen for single color printing is
between 30 and 40
The preferred background is white.
When the logo is used together with the text block identifying
the Tenth Assembly, the following guidelines are recommended:
The preferred layout, when used with the
official languages, places the logo on the left with the text
block to the right, so that the top of the text block is near or
below the mid-point of the logo. The complete text includes the
The Lutheran World Federation
21-31 July 2003
The standards for representing the logo (image and
theme) are given above.
The typeface, or font, for the text lettering is
Friz Quadrata, or a font closely resembling Friz Quadrata.
The language guidelines are given above. The date
format which is appropriate for the language and culture should be
The text for "The Lutheran World
Federation" and "Tenth Assembly" should all be the
same size, and somewhat larger than the text for the location
and dates, both of which should be the same (smaller) size.
The preferred color for the text, "The
Lutheran World Federation," is the same color of blue as
the cross (C100 M56).
The preferred color for the text, "Tenth Assembly,"
is the same color of green as the leaves (C100 Y91 K6).
The preferred color for the text for the location and dates is
For further information on the Assembly logo and the Usage
Guidelines, please contact:
The Lutheran World
Office for Communication Services
P.O. Box 2100
CH-1211 Geneva 2
E-mail: [email protected]
Fax: +41/22-791 66 30
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